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Discover the world of tea, from the history of its cultural significance to the science of its benefits and the art of its preparation.

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Tea Notes

Discover the world of tea, from the history of its cultural significance to the science of its benefits and the art of its preparation.

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Welcoming the Return of Pumpkin Spice
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Welcoming the Return of Pumpkin Spice

6 min Min Read | September 04, 2020

Every year, the arrival of fall brings with it a flood of social media posts heralding the return of "pumpkin spice season" with carefully composed and filtered images of latte art, takeaway cups, and favorite mugs filled with the seasonal favorite.

This year is no exception, and Tea Forté is pleased to announce the return of its Pumpkin Spice tea blend, now more balanced and beautiful than ever. After a brief hiatus for some thoughtful reformulation, it's back this fall with organic black tea leaves, cinnamon, ginger, clove, and a hint of licorice to round out a smooth finish. With these slight updates, the blend hews more authentically to the iconic coffeehouse version that caused the pumpkin spice phenomenon to begin with.

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WHY IS PUMPKIN SPICE SO POPULAR?

As we've composed our new pumpkin spice formula, we've also learned why this particular flavor profile is so widely embraced that it shows up in everything from coffee and tea to scented candles, lotions and lip balms.

The first commercially-available blend of "pumpkin pie spice," as it's called on the package, came onto the market in the 1930s, and has now been used annually in pumpkin pie recipes for nearly a century.

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In the US, the seasonal ritual of making and enjoying pumpkin pie has become a tradition spanning many generations, and it's usually associated with warm memories of time spent with loved ones, tucked away together from the cold outdoors.

We look forward to the feeling of coziness represented by those spices, and we call them "pumpkin spice" when we use them in teas and coffees, even though there's no pumpkin present.

This, psychologists say, is a perfect example of something called "associative memory." That's what behavioral medicine calls our ability to learn and form a memory around the relationship between two separate things -- i.e., why we might associate pumpkin pie with Thanksgiving (or with autumn in general), when pumpkins are in season and people make pie with them. Further, it's why we might associate spices like cinnamon, ginger, nutmeg, clove, and allspice with pumpkin pie, even though those spices may also be used in other dishes.

HOMEMADE PSL RECIPES AND RITUALS

Of course, another obvious reason people love the PSL is because it tastes good. Autumn spices blend well together and please the palate, which is why we incorporate them into pies and baked goods for the special gatherings we host this time of year. These ingredients mingle perfectly in warm beverages that feel good in our hands and taste good on our tongues, and the seasonal ritual continues in a cup. This year, as more of us spend time at home, the transformative power of a mug of pumpkin spice tea can take us to the coffeehouse around the corner or a cabin in the woods without ever leaving the comfort and safety of home.

RECIPE: Pumpkin Spice Hot Latte

A warming and comforting fall latte you can make at home. Black tea, cinnamon, ginger, and clove blended with warm milk and a touch of sugar transport the senses to a cabin in the woods or a cafe on the corner as the seasons shift and the autumn leaves fall.

Ingredients & Directions:

  1. Unwrap 1 Pumpkin Spice pyramid tea infuser and place in a mug. Pour 4oz boiling water over the infuser and steep for 4-5 minutes.
  2. Add 1/4 tsp of Amber sugar and stir well until dissolved.
  3. Top with 4 oz heated milk and froth. If using, garnish with whipped cream, a dash of pumpkin pie spice, and cinnamon sticks.
  4. Curl up and enjoy!

Excited to take your first sip of Tea Forté's new organic Pumpkin Spice black tea blend? Find it here and raise a cup to the changing seasons.

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