I have purchased this for a few years now. Placing this on top of a Christmas gift, accentuates the gift, and allows them to try this product. I have found even not REAL tea drinkers are more prone to try just a few. Some of my friends have purchased these teas well after the holidays. Also, I placed some in a decorated xmas bowl for people that just stopped by. Love the teas myself. An warm, cozy way to fight off winter blahs!