This is my favorite of all the matcha's offered from TeaForte. I love blending it with a little warmed coconut milk/water/honey or stevia and frothing...such a wonderful warming drink. No bitter taste, so smooth and rich, wonderful green tea flavor with a hint of cocoa. The coconut and plain matcha are amazing too, but I love the chocolate flavor. I burn through the tin way too quickly, but I love that is offered in this size vs. the single serve.