I didn't think I would ever find a tea to rival Earl Gray, but I have! I am torn in the morning between brewing a cup of this tea and Earl Gray. I don't drink coffee but I would think that given the deep, rich flavor of this tea it would be appealing to someone who does. I don't really pick up on coconut but the caramel nougat flavor is strong, but not artificial or overpowering. I hope you like it as much as I do!